The bicycle race “Giro d’Italia” is one of the 3 most prestigious and well-known bicycle races of the world, along with the French “Tour de France” and the Spanish “La Vuelta”.
The idea to organize this Italian bicycle race belongs to the famous sports newspaper “La Gazzetta dello Sport”. The editor of the cycling section has suggested to hold a bicycle race for increasing the number of newspaper subscribers. As a result, Giro d’Italia was first time held in 1909, and has since attracted the attention of millions of cycling fans around the world.
The newspaper-founder of Giro d’Italia has a branded feature: pages of pink color, so a winner of the general classification gets a pink jersey: the most prestigious and honorable jersey of this bicycle race.